Radar created more than 85 pieces of dynamic media for DIRECTV’s 8th Annual Celebrity Beach Bowl and Super Saturday Night events during Super Bowl weekend in New York. Tapped by The HAND Company for the second year in a row, Radar created custom content for the five giant large LED screens and dashers and conducted real-time social media tie-ins using Vine, Twitter and Instagram during the live two-hour broadcast. The star-studded Celebrity Beach Bowl ended with a live performance by Paramore and within hours, the tent was completely transformed into the most exclusive party in town featuring live performances from Tiesto and Jay Z (with a surprise appearance by Beyonce). Celebrity Beach Bowl is executive produced by Brad Setting and co-produced by Jack Murphy (Murphy Pro) and Steve Hand (The HAND Company).
What Radar Produced:
- Over 85 separate pieces of video content
- Beach Bowl branded support graphics
- Sponsor loops and commercial reels